Joolies California Superfruit - Blog

Joolies Launches in Whole Foods Southern Pacific

Written by Amanda | Dec 23, 2019 4:41:47 AM

LOS ANGELES, Dec. 19, 2019 /PRNewswire/ -- Joolies, California's newest organic medjool date company, announced today they are hitting shelves of Whole Foods locations across California and Nevada in the Southern Pacific region, expanding the company's footprint from direct to consumer into retail.

"While we are already available nationwide through Thrive Market and Amazon, it was important for us to build a strong foundation in stores too, starting at home in California. Our team has been working hard to get us into other key retailers like Erewhon, that are aligned with our values in high quality, organic food. When you see the Joolies boxes added to the existing dates and dried fruit set, it's impossible to miss that fresh pop of color," said Joolies Co-Founder, Greg Willsey.

Whole Foods is known for seeking out the finest organic foods available and like Joolies, maintains the strictest of quality standards in the industry, and has an unshakeable commitment to sustainable agriculture.  Joolies organic medjool dates are single-origin and harvested fresh from their family farm in the Coachella Valley, California. Joolies does not use any pesticides, herbicides or fungicides and are Certified Glyphosate Residue Free by The Detox Project.

"We are beyond excited to be launching at Whole Foods Market through the Local Supplier program. Given our focus on 'fresh from our farm', and the Southern Pacific region being our home turf, this feels like the perfect way to start before expanding our distribution with Whole Foods nationally," added Joolies Co-Founder David Kohl

 

Click here to read the full press release on PRNewswire