Joolies California Superfruit - Blog

Launching a Direct-to-Consumer Farm Business through Branding with Dave Kohl, Founder of Joolies

Written by Mark | Nov 27, 2019 5:46:12 AM



Dave Kohl is the founder of Joolies, a California based farm and CPG brand producing Medjool date products. Dave and his family founded the original date farm two decades ago and recently launched Joolies. He shares more about the company’s origin and how they strategically built the brand and product messaging.

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