---
title: Launching a Direct-to-Consumer Farm Business through Branding with Dave Kohl, Founder of Joolies
description: Dave Kohl is the founder of Joolies, a California based farm and CPG brand producing Medjool date products.
---

[Joolies California Superfruit - Blog](https://blog.joolies.com)

# [Launching a Direct-to-Consumer Farm Business through Branding with Dave Kohl, Founder of Joolies](https://blog.joolies.com/launching-a-direct-to-consumer-farm-business-through-branding-with-dave-kohl-founder-of-joolies)

 Written by [Mark](https://blog.joolies.com/author/mark) | Nov 27, 2019 5:46:12 AM

[Dave Kohl](https://www.linkedin.com/in/david-kohl-9a95549b/) is the founder of Joolies, a California based farm and CPG brand producing Medjool date products. Dave and his family founded the original date farm two decades ago and recently launched Joolies. He shares more about the company’s origin and how they strategically built the brand and product messaging.

Thanks for featuring us, [The Modern Acre](https://themodernacre.com/)!

[**CLICK HERE TO READ FULL PRESS MENTION**](https://themodernacre.com/2019/11/launching-a-direct-to-consumer-farm-business-through-branding-with-dave-kohl-founder-of-joolies/)

[View full post](https://blog.joolies.com/launching-a-direct-to-consumer-farm-business-through-branding-with-dave-kohl-founder-of-joolies)

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