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California Date Farmers Lean Into Ramadan Season’s Spike In Sales

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Tags: Company News

Written by Amanda

This year for the first time, Joolies, one of the biggest date growers in Southern California, is appealing directly to Muslim Americans with a Ramadan-branded 2-pound box of fresh dates with a specially designed cover featuring a skyline of minarets and mosque-like domes for the holiday.

“In celebration of Ramadan, a sacred month of fasting, prayer and reflection for Muslims, we created this limited edition gift box,” Joolies’ website reads, recommending dates for Eid cookies as well as breaking the day’s fast.

Joolies also plans to give away some 15,000 dates to the Islamic Circle of North America Relief to be distributed to Muslim families in need during Ramadan this year.


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Joolies organic medjool dates are available in 14 oz. Whole and 11oz. Pitted organic dates at an affordable SRP of $8.99. Joolies also carries single-origin Organic Medjool Date Syrup available for SRP $9.99.