Joolies sells fresh, organic Medjool dates – nature’s perfect snack food. Dates are a fresh fruit grown in sunny arid climates, including Joolies’ Southern California farm. These days, dates are mostly hidden in energy bars or generic tubs. But Joolies believes these unsung nutritional heroes deserve the spotlight. One of their products is Ugglies – so called because these dates have minor imperfections that make them unfit for packaging under normal circumstances. But Joolies believes these ugly dates should be eaten rather than wasted, since they are still healthy and delicious.

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