Joolies Adding Visibility to Date Category

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Tags: Company News

Written by Amanda

Joolies Dates, a three-year-old company focused on fresh dates especially the Medjool variety as its name suggests, was founded on the premise of bringing marketing savvy to the date category.

“Only 6-8 percent of American households consume dates,” CEO Mark Masten told The Produce News recently, indicating that increasing the penetration of dates is the company’s mission.

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Joolies organic medjool dates are available in 14 oz. Whole and 11oz. Pitted organic dates at an affordable SRP of $8.99. Joolies also carries single-origin Organic Medjool Date Syrup available for SRP $9.99.