Ramadan, the Muslim holy month, is a crucial time of year for the date industry, and that goes for Joolies LLC.
The Coachella, Calif.-based company specializes in organic medjool dates, growing them on a 500-acre-sized ranch with over 25,000 date palm trees, according to Joolies.com.
Sustainable packaging of those dates is a key component of Joolies’ business model, says Mark Masten, CEO.