Joolies, a vertically integrated company growing organic Medjool dates in the Coachella Valley of Southern California, says it “saw an opportunity to innovate and wake up a sleepy category”, namely the dried fruit category. The result is an innovative vegan snack with fun branding: Jooliettes Dark Chocolate Date Nibbles.
The launch entails three varieties: Blood Orange Dark Chocolate, Sea Salt Dark Chocolate, and Matcha Dark Chocolate in two different retail sizes; 2oz pillow pouch and a 4oz resealable stand-up pouch.
